November 6, 2007
@ 10:15 PM

The question shouldn't be, "Can we do this?" but, "Should we do this?".

I think companies sometime get so excited about the possibility of doing "X" that they forget to ask themselves if it's something that should even be done:

  • What are the risks?
  • Does the payoff justify the amount of work required?
  • Are there more important things that should be done first?
  • What is the simplest way of accomplishing our goal (it may not even include doing "X")?
  • Is this our core business or should we look to an outside source?
  • Does this even make sense?

 
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