The question shouldn't be, "Can we do this?" but, "Should we do this?".

I think companies sometime get so excited about the possibility of doing "X" that they forget to ask themselves if it's something that should even be done:

• What are the risks?
• Does the payoff justify the amount of work required?
• Are there more important things that should be done first?
• What is the simplest way of accomplishing our goal (it may not even include doing "X")?
• Is this our core business or should we look to an outside source?
• Does this even make sense?